Finish Your Diploma
360 Campaign
Agency: BBH USA
Client: Ad Council / Dollar General Literacy Foundation
Role: Concept & Art Direction
For more than 34 million American adults without a high school diploma, opportunities are limited. Many are living in poverty, but it's not too late to go back to school. As an evolution of the Finish Your Diploma campaign, the new work When You Graduate, They Graduate highlights the impact that going back to school and getting your High School Equivalency can have on your loved ones and community.
CW: Isabella Ciardelli
CDs: Sapna Ahluwalia & Yohan Daver
