The Courage to Be Truly Free
Book Launch | Pro Bono
Agency: BBH USA
Client: The Alliance for LGBTQ Youth
Role: Concept
When Florida Governor Ron DeSantis signed into law the “Don’t Say Gay” bill, it took away children’s rights to have open conversations about self-identity in the classroom. One year later, he launched a book titled “The Courage to Be Free.” But what does he know about freedom? In response, we launched a kid’s book with the Alliance for LGBTQ Youth in Florida, titled “The Courage to be Truly Free”. It serves as an educational tool for kids—and lawmakers alike—to learn about love, acceptance, and embracing who you truly are.
CWs: Isabella Ciardelli
ADs: Myself & & Sofia Gahn
CDs: Amy Travis & Tescia Deak
ECDs: Kasia Canning & Estefanio Holtz
Illustrations donated by Beuren Studio
Book Launch
On February 28th, the same day Ron DeSantis launched his book, we launched ours. “The Courage to Be Truly Free” had its first live reading during Drag Story Hour at Common Ground, the only LGBTQ and feminist-focused bookstore in Tallahassee, Florida, just five blocks from the Governor’s Mansion. Special thanks to Freak (he/him), our Drag King, for sharing it with the community.
