Shot on iPhone x Made on iPad
Product Launch Social Extension
Client: Apple
Role: Concept & Art Direction, BTS Director
For the launch of the new iPad Pro and Apple Pencil Pro, we set out to show how far imagination can go when the right tools are in your hands. We gave five artists a #ShotOniPhone photo and asked them to reimagine it using iPad Pro and Apple Pencil Pro. Their takes were unexpected and full of personality, and the project became the first time Apple’s Instagram highlighted another product.
CW: Elio Proenza
