You Think That's Hard Work?

Apple Event Opener (2023)

Agency: Apple
Client: Apple
Role: Concept & Art Direction

This film celebrates hard work on a Mac. It shows that no matter what you do or how you do it—from STEMM to business to the arts or athletics—there's a Mac for every task.

CW: Lucas Spain
CDs: Stuart Brown & Ansel Wallenfang
GCDs: Evelyn Neill & Joshua Swanbeck
Producers: Kyle Hill & London Green 
Director: Jake Szymanski

Let's talk!

Work inquiry, question, or the recipe to make a bomb a** brigadeiro? Hit me up ;) 

© Sofia Coelho 2024
Art Director